-
Measuring marketing-mix effects in the 32/64 bit video-game console market (r...
We investigate the short- and long-run effects of prices and software availability on the category-level diffusion of 32/64-bit video-game consoles in the USA. We adopt an... -
Modeling category-level purchase timing with brand-level marketing variables ...
Purchase timing of households is usually modeled at the category level. However, many potential explanatory variables are observed at the brand level. To explain interpurchase...
