Normally at home / leisure time activities / sense of political efficacy / attitude to consumption, consumer organizations, towards business and its power and policy / experiences buying products / which products bought past month, which groceries / attitude to housing situation / social values / rejected forms of behaviour. Background variables: basic characteristics/ residence/ housing situation/ household characteristics/ occupation/employment/ education/ social class/ politics/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure