Raziskava se osredotoča na vlogo digitalnih tehnologij v novičarskem delu. Preučuje kako internetizacija, vzpon digitalnih platform, metrike in možnosti avtomatizacije vplivajo na delovni proces, delitev dela, interakcijo z občinstvom ter na poslovne modele novičarskih medijev. V raziskavo je bilo vključenih pet uredništev slovenskih medijev, ki vsebine proizvajajo (tudi) za digitalno okolje: Siol.net, 24ur.com, MMC RTV SLO, VAL 202 in Večer. Pri izboru uredništev se je želelo zagotoviti raznolikost z vključitvijo javne radiotelevizije in zasebnih medijev z različnimi strukturami lastništva (tuje, domače zasebno, državno), kot tudi z vključitvijo različnih tipov medijev (časopis, radio, televizija, spletni portal javne radiotelevizije in primarno digitalni medij). Za celovito razumevanje problematike smo v raziskavo poleg urednikov in novinarjev iz vsake analizirane organizacije vključili predstavnike trženja, razvoja, analitike in strokovnjake za socialna omrežja. V raziskavo so bili vključeni tudi predstavniki Sindikata novinarjev Slovenije in Društva novinarjev Slovenije. Raziskava je potekala v okviru projekta Novi načini in globalni vzorci (re)produkcije spletnih novic.
The research focuses on the role of digital technologies in newswork. The authors are interested in the impact of internetization, digital platforms, audience metrics and possibilities of automatization on the labor process, division of labor, interactions with the audience and on business models of news media. Five Slovene newsrooms that produce digital content were included: Siol.net, 24ur.com, MMC RTV SLO, VAL 202 and Večer. We selected the newsrooms to maximise variability on two dimensions: the first was by including the public broadcaster as well as private media with different ownership structures (foreign, domestic private, state); the second by including different types of media (press, radio, television, news portal of the public broadcaster and digital native). For a comprehensive understanding of the studied problems we included journalists, editors as well as representatives of marketing and IT, analytics and social media specialists from each organisation. We have also included representatives of the Slovenian Union of Journalists and the Slovene Association of Journalists. The research was conducted within the scope of the project New Modes and Global Patterns of Online News (Re)production.
Neverjetnostno: namenskoNonprobability.Purposive
Neverjetnostno: s pomočjo respondentovNonprobability.RespondentAssisted
Osebni intervjuInterview.FaceToFace
