Raziskava Kitajski turisti v Sloveniji in Črni Gori: pričakovanja, značilnosti in motivacija za potovanje je bila izvedena z namenom pridobiti nekaj pojasnil glede fenomena kitajskih turistov v Sloveniji in Črni Gori. Glavni cilj raziskave je bil raziskati osnovne lastnosti kitajskih turistov v obeh državah ter na osnovi izvedenih primerjav oblikovati smernice in predloge za bolj učinkovito trženje omenjenih destinacij ciljni populaciji.
Survey Chinese tourists in Slovenia and Montenegro: preferences, characteristics and trip motivation was conducted in order to obtain some explanations regarding phenomenon of Chinese tourists in Slovenia and Montenegro. The main purpose of the study was to explore the basic characteristics of Chinese tourists in both countries and to conduct a comparison in order to form recommendations on how to market these destinations more efficiently.
Neverjetnostno: namenskoNonprobability.Purposive
Neverjetnostno: priložnostnoNonprobability.Availability
Non-probability: PurposiveNonprobability.Purposive
Non-probability: AvailabilityNonprobability.Availability
Osebno anketiranje na terenu z vprašalnikom na papirju.
Personal interviews