Abstract copyright UK Data Service and data collection copyright owner.
This survey was carried out across Primary Care Trusts in North Yorkshire and Humberside Coast using the nationally validated Cancer Awareness Measure (CAM). The results provide a baseline of current awareness, which will enable targeting of local interventions and evaluation of future policy initiatives aimed at improving cancer awareness in the area. Further information about the CAM may be found on the Cancer Research UK Cancer Awareness Measures (CAMs) web page.
Quota sample
Face-to-face interview