Replication Package for: Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in Fourteen Indo-Pacific Rim Economies

DOI

Replication Package for "Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in Fourteen Indo-Pacific Rim Economies" (available at https://doi.org/10.1177/00222437211058102). For more information about the replication package see also the following Github repository: https://github.com/hannesdatta/marketingmix-journal-of-marketing-research.

Monthly product sales data across fourteen product categories, at the national level (i.e., number of iPhones sold in Singapore in August 2012); covering 2004-2014. Full description see paper. The replication package contains code and file descriptions, but not the original data (given the NDA between the main data supplier, GfK, and the co-authors).

Identifier
DOI https://doi.org/10.34894/EVPJTY
Related Identifier https://doi.org/10.1177/00222437211058102
Metadata Access https://dataverse.nl/oai?verb=GetRecord&metadataPrefix=oai_datacite&identifier=doi:10.34894/EVPJTY
Provenance
Creator Datta, Hannes ORCID logo; Van Heerde, Harald J. ORCID logo; Dekimpe, Marnik G. ORCID logo; Steenkamp, Jan-Benedict E.M.
Publisher DataverseNL
Contributor Datta, Hannes; DataverseNL
Publication Year 2022
Rights Public version CC-BY-NC (https://creativecommons.org/licenses/by-nc/4.0/). Data is not available for reuse given the NDA.; info:eu-repo/semantics/openAccess
OpenAccess true
Contact Datta, Hannes (Tilburg University)
Representation
Resource Type Code and file descriptions; Dataset
Format text/markdown; application/zip
Size 7499; 9678285
Version 1.0
Discipline Business and Management; Economics; Social and Behavioural Sciences