Abstract copyright UK Data Service and data collection copyright owner.The Cancer Awareness Measure (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).

Independent market research company Public Knowledge were commissioned by NHS North of Tyne to conduct research to assess cancer awareness using the validated Cancer Awareness Measure (CAM). Data were collected using a combined face-to-face street and door-knocking methodology from the most deprived wards served by NHS North of Tyne, specifically: NHS Newcastle, NHS North Tyneside and NHS Northumberland. Further information about the CAM may be found on the Cancer Research UK Cancer Awareness Measures (CAMs) web page.

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Quota sample

Face-to-face interview

See the survey reports for further details of methodology.