Abstract copyright UK Data Service and data collection copyright owner.The Cancer Awareness Measure (CAM) is a validated set of questions designed to reliably assess awareness of cancer. It was developed by Cancer Research UK (CRUK), University College London, King's College London and University of Oxford in 2007-8. The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, the bowel cancer screening programme and potential barriers to seeing the GP. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM). 

Independent market research company Public Knowledge were commissioned by NHS North of Tyne to conduct research to assess cancer awareness using the validated Cancer Awareness Measure (CAM). Data were collected using a combined face-to-face street and door-knocking methodology from the most deprived wards served by NHS North of Tyne, specifically: NHS Newcastle, NHS North Tyneside and NHS Northumberland. Further information about the CAM may be found on the Cancer Research UK Cancer Awareness Measures (CAMs) web page.

Main Topics:

Quota sample

Face-to-face interview

See the survey reports for further details of methodology.