Social psychology of a war bond drive/ a study in mass persuasion on the occasion of the Kate Smith marathon, September 21th 1943. General views on and effects of a long radio broadcast by Kate Smith to stimulate the buying of war bonds / patriotism / opinions on and knowledge about the radio-program of Kate Smith / previous campaigns / listening to radio broadcasting / attitude towards inequality in income / attitude towards buying bonds. Background variables: basic characteristics/ household characteristics/ occupation/employment/ income/capital assets/ education/ social class/ consumption of durables