A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers. Purpose: Collect broad information about interests, purchasing habits and media choices

A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers. Syfte: Samla in en bred information om intressen, köpvanor och mediaval

Random sample selected from the Statistic Sweden population register over the total population (RTB).Random sample selected from the Statistic Sweden population register over the total population (RTB).

Probability: Simple randomProbability: Simple random

Sannolikhetsurval: obundet slumpmässigt urvalSannolikhetsurval: obundet slumpmässigt urval

ProbabilityProbability

SannolikhetsurvalSannolikhetsurval

Self-administered questionnaire: paperSelf-administered questionnaire: paper

Självadministrerat frågeformulär: papperSjälvadministrerat frågeformulär: papper