Data from: Same strategies – different categories: An explorative card-sort study of plant-based proteins comparing omnivores, flexitarians, vegetarians and vegans – Study 2

DOI

To accelerate the protein transition it is important to understand how different consumer groups perceive and categorise plant-based proteins in comparison to animal-derived proteins.Using a quantitative (card-sort task) technique, we examined how omnivores, flexitarians, vegetarians and vegans categorise plant-based proteins.81 Dutch participants free-sorted 80 product cards. Demographics and other background variables are administered via a survey.

Date Submitted: 2022-10-05

Identifier
DOI https://doi.org/10.17026/dans-xvw-asku
Metadata Access https://lifesciences.datastations.nl/oai?verb=GetRecord&metadataPrefix=oai_datacite&identifier=doi:10.17026/dans-xvw-asku
Provenance
Creator M. van der Meer ORCID logo
Publisher DANS Data Station Life Sciences
Contributor Data Librarian; A. Fischer (Wageningen University & Research); M. Onwezen (Wageningen University & Research); Wageningen University & Research
Publication Year 2022
Rights BY-NC-SA-3.0; info:eu-repo/semantics/openAccess; http://creativecommons.org/licenses/by-nc-sa/3.0
OpenAccess true
Contact Data Librarian (Wageningen UR)
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Version 1.0
Discipline Life Sciences; Medicine