Peer-to-peer (P2P) energy trading could help address grid management challenges in a decentralizing electricity system, as well as provide other social and environmental benefits. Many existing and proposed trading schemes are enabled by blockchain, a distributed ledger technology (DLT) relying on cryptographic proof of ownership rather than human intermediaries to establish energy transactions. This study used an online survey experiment (n = 2064) to investigate how consumer demand for blockchain-enabled peer-to-peer energy trading schemes in the United Kingdom varies depending on how the consumer proposition is designed and communicated. The analysis provides some evidence of a preference for schemes offering to meet a higher proportion of participants’ energy needs and for those operating at the city/region (as compared to national or neighbourhood) level. People were more likely to say they would participate when the scheme was framed as being run by their local council, followed by an energy supplier, community energy organization, and social media company. Anonymity was the most valued DLT characteristic and mentioning blockchain’s association with Bitcoin led to a substantial decrease in intended uptake. We highlight a range of important questions and implications suggested by these findings for the introduction and operation of P2P trading schemes.This proposal responds to a call from the Research Councils for a national Centre on energy demand research, building on the work of the existing six End Use Energy Demand Centres, for which funding ends in April 2018. Energy demand reduction is a UK success story, with a 15% fall in final energy consumption since 2004. Major further reductions are possible and will be needed, as part of a transformation of the energy system to low carbon, to deliver the goals of the Paris Agreement and the UK carbon budgets. Moreover, a low carbon energy system will be increasingly reliant upon inflexible and variable electricity generation, and therefore demand will also need to become more flexible. In short, changes in energy demand reduction will need to go further and faster, and demand will need to become more flexible. These challenges have far-reaching implications for technology, business models, social practices and policy. Our vision is for energy demand research in the UK to rise to these challenges. The Centre's ambition is to lead whole systems work on energy demand in the UK, collaborating with a wider community both at home and internationally. We aim to deliver globally leading research on energy demand, to secure much greater impact for energy demand research and to champion the importance of energy demand for delivering environmental, social and economic goals. Our research programme is inter-disciplinary, recognising that technical and social change are inter-dependent and co-evolve. It is organised into six Themes. Three of these address specific issues in the major sectors of energy use, namely: buildings, transport and industry. The remaining three address more cross-cutting issues that drive changing patterns of demand, namely the potential for increased flexibility, the impact of digital technologies, and energy policy and governance. Each Theme has a research programme that has been developed with key stakeholders and will provide the capacity for the Centre to inform debate, deliver impact and share knowledge in its specific area of work. The Themes will also undertake collaborative work, with our first joint task being to assess the role of energy demand in delivering the objectives of the UK Government's Clean Growth Plan. The Centre will also include Challenges that respond to cross-thematic questions for UK energy demand. These will mostly be developed in consultation over the early years of the Centre, and therefore only one is included in the initial plan: on the decarbonisation of heat. The Centre will function as a national focus for inter-disciplinary research on energy demand. In doing this it will need to respond to a rapidly evolving energy landscape. It will therefore retain 25% of its funds to allocate during the lifetime of the Centre through a transparent governance process. These funds will support further challenges and a 'Flexible Fund', which will be used to support research on emerging research questions, in particular through support for early career researchers. We are working closely with key stakeholders in business and policy to design our research programme and we plan detailed knowledge exchange activities to ensure that the work of the UK energy demand research community has broader societal impact.

The survey was conducted in the form of a series of sequential between-subjects experiments delivered as part of an online survey. It was administered by the market research firm Populus at the end of November 2018, as part of their omnibus, and the participants recruited from their consumer panel (i.e., people who have opted to participate in research for them). Quota sampling was used (with quotas for age, gender and region) in order to achieve a nationally representative sample for the United Kingdom. Our questions were included at the beginning of the omnibus (i.e., before questions from other organizations), while a range of demographic variables were also recorded later on in the survey.