This dataset included one exploratory experiment that used an attribute rating task to identify the level to which individuals felt differing attributes were appropriate for female-dominated, male-dominated, and gender-balanced roles. Data was gathered in late 2018 via an anonymous self-administered questionnaire. Each participant responded to all attributes paired with one female-dominated, one male-dominated, and one gender-balanced role. The roles were randomly selected per participant. The order of the roles was randomised per participant, and the order of the attributes was randomised by participant and role. This builds on an earlier attribute naming experiment; due to ethical reasons, the raw data from this first experiment are not included in this dataset. This dataset contains four files; an RStudio code that allows for the straightforward replication of the conducted analyses, a .txt file also containing this code, a .txt file containing the raw data, and a readme.txt file.