CPG Chinese Household Panel Data 2011-2016

DOI

Chinese household panel data 2011-2016 covering all CPG purchases, including support files barcode, shopcode, panelist (incl info on age, household size, income, city (tier)).

Research questions: How do brand sales in the Chinese market change as the fraction of groceries sold online goes up? What category- and brand related factors influence this change, and what is the direction of the effect? How can managers use these insights to preserve and improve their brand performance in an increasingly electronic grocery market?

Identifier
DOI https://doi.org/10.34894/7XVJMT
Metadata Access https://dataverse.nl/oai?verb=GetRecord&metadataPrefix=oai_datacite&identifier=doi:10.34894/7XVJMT
Provenance
Creator van Ewijk, Bernadette (ORCID: 0000-0003-2830-608X); Gijsbrechts, Els ORCID logo; Steenkamp, Jan-Benedict E.M.
Publisher DataverseNL
Contributor Gijsbrechts, Els; DataverseNL
Publication Year 2021
Rights info:eu-repo/semantics/closedAccess
OpenAccess false
Contact Gijsbrechts, Els (Tilburg University)
Representation
Resource Type Household panel data; Dataset
Format application/pdf; application/vnd.openxmlformats-officedocument.spreadsheetml.sheet; text/csv; application/x-sas-syntax
Size 121941; 10482; 87066; 3644; 1351282; 3673; 3648; 3622; 3608; 2888; 11992; 270468; 321937; 325353; 132141; 137626; 102929; 392302; 13708; 13714; 13800; 23260; 13712; 23273; 23375; 13923; 13780; 13704; 23310; 23289
Version 1.0
Discipline Agriculture, Forestry, Horticulture, Aquaculture; Agriculture, Forestry, Horticulture, Aquaculture and Veterinary Medicine; Business and Management; Economics; Life Sciences; Social Sciences; Social and Behavioural Sciences; Soil Sciences