Data from: Same strategies – different categories: An explorative card-sort study of plant-based proteins comparing omnivores, flexitarians, vegetarians and vegans

Dataset

Data from: Same strategies – different categories: An explorative card-sort study of plant-based proteins comparing omnivores, flexitarians, vegetarians and vegans – Study 1

DOI

To accelerate the protein transition it is important to understand how different consumer groups perceive and categorise plant-based proteins in comparison to animal-derived proteins.Using qualitative (interviews) and quantitative (card-sort task) techniques, we examined how omnivores, flexitarians, vegetarians and vegans categorise plant-based proteins.Forty Dutch participants free-sorted 80 product cards and elaborated on their categorisations in follow-up interviews. Demographics and other background variables are adminisered via a survey.

Date Submitted: 2022-04-01

Identifier
DOI	https://doi.org/10.17026/dans-z9m-rz39
Metadata Access	https://lifesciences.datastations.nl/oai?verb=GetRecord&metadataPrefix=oai_datacite&identifier=doi:10.17026/dans-z9m-rz39

Provenance
Creator	M. van der Meer
Publisher	DANS Data Station Life Sciences
Contributor	Data Librarian; A.R.H. Fischer (Wageningen University & Research); M.C. Onwezen (Wageningen University & Research)
Publication Year	2022
Rights	CC-BY-NC-SA-4.0; info:eu-repo/semantics/openAccess; http://creativecommons.org/licenses/by-nc-sa/4.0
OpenAccess	true
Contact	Data Librarian (Wageningen UR)

Representation
Resource Type	Dataset
Format	application/x-spss-sav; text/csv; image/png; application/octet-stream; application/x-7z-compressed; application/x-spss-syntax; application/zip; application/pdf; text/plain
Size	102244; 133925; 115450; 122547; 127346; 118481; 48850; 19309387; 778; 3253; 26778; 979295; 210028; 3545481; 6242436; 201130; 105999; 5923; 4887; 619
Version	1.0
Discipline	Life Sciences; Medicine