Possession of durables / central heating / house-ownership / car ownership and price of car / keeping pets / reading illustrated magazines / reading weekly magazines, news magazines, tv-magazines, daily papers / drinking habits / holidays in 1969 / means of transport on holidays / smoking habits / use of cosmetics. Background variables: basic characteristics/ residence/ housing situation/ household characteristics/ occupation/employment/ education/ social class/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure