The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The study intends to highlight the proportion of the Swedish population having used on an average day in each year studied a number of specific media: radio, television, teletext, video, movies, audio cassette, record player / CD, newspaper, tabloid, weekly / monthly newspaper, magazine and book (from 1995 are also direct mail and new media technologies are included); a specific area is related to Internet use. Purpose: Describe the trends and changes in people's use of mass media.
Mediebarometern genomfördes första gången 1979 och har sedan dess genomförts varje år. Studien avser att belysa hur stor andel av den svenska befolkningen som en genomsnittlig dag under respektive år tagit del av ett antal enskilda medier: radio, TV, text-TV, video, bio, ljudkassett, grammofon/CD, morgontidning, kvällstidning, vecko-/månadstidning, tidskrift och bok (från 1995 omfattas även direktreklam och ny medieteknologi); ett särskilt område rör internetanvändning. Syfte: Beskriva tendenser och förändringar i människors nyttjande av massmedier.
Data collection was performed for 42 randomly selected days during the periods from 31/1 to 20/6 and 19/8 to 12/12 2005. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 5860 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 5223 people was achieved. Of these, interviews were conducted with 3436 people. This means that the survey has a response rate of 70 percent. The proportion of pronounced refusals was 15 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.Data collection was performed for 42 randomly selected days during the periods from 31/1 to 20/6 and 19/8 to 12/12 2005. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 5860 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 5223 people was achieved. Of these, interviews were conducted with 3436 people. This means that the survey has a response rate of 70 percent. The proportion of pronounced refusals was 15 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.
Datainsamling genomfördes under 42 slumpmässigt utvalda dagar under perioderna 31/1 till 20/6 och 19/8 till 12/12 2005. Urvalet av intervjudagar stratifierades för att uppnå en jämn fördelning mellan olika veckodagar, vilket innebär att intervjuerna genomförts under 6 över året utspridda måndagar, tisdagar, onsdagar o s v. Urvalet bestod av ett obundet slumpmässigt individurval av Sveriges befolkning i åldern 9 till 79 år. Urvalet drogs ur befolkningsregister och omfattade 5 860 personer boende i Sverige. Bortfall bestående av ej telefonnummersatta urvalsenheter, felaktiga nummer, ej målgrupp och bortresta under hela perioden osv, gav ett nettourval på 5 223 personer. Av dessa har intervjuer genomförts med 3 436 personer. Detta betyder att undersökningen har en svarsfrekvens på 70 procent. Andelen uttalade svarsvägrare uppgick till 15 procent medan resterande bortfall består av ej anträffade, korttidssjuka mm.Datainsamling genomfördes under 42 slumpmässigt utvalda dagar under perioderna 31/1 till 20/6 och 19/8 till 12/12 2005. Urvalet av intervjudagar stratifierades för att uppnå en jämn fördelning mellan olika veckodagar, vilket innebär att intervjuerna genomförts under 6 över året utspridda måndagar, tisdagar, onsdagar o s v. Urvalet bestod av ett obundet slumpmässigt individurval av Sveriges befolkning i åldern 9 till 79 år. Urvalet drogs ur befolkningsregister och omfattade 5 860 personer boende i Sverige. Bortfall bestående av ej telefonnummersatta urvalsenheter, felaktiga nummer, ej målgrupp och bortresta under hela perioden osv, gav ett nettourval på 5 223 personer. Av dessa har intervjuer genomförts med 3 436 personer. Detta betyder att undersökningen har en svarsfrekvens på 70 procent. Andelen uttalade svarsvägrare uppgick till 15 procent medan resterande bortfall består av ej anträffade, korttidssjuka mm.
Probability: StratifiedProbability: Stratified
Sannolikhetsurval: stratifierat urvalSannolikhetsurval: stratifierat urval
Probability: Simple randomProbability: Simple random
Sannolikhetsurval: obundet slumpmässigt urvalSannolikhetsurval: obundet slumpmässigt urval
ProbabilityProbability
SannolikhetsurvalSannolikhetsurval
Telephone interviewTelephone interview
TelefonintervjuTelefonintervju
